Emotional Branding and the Strategic Value of the Doppelgänger Brand Image - Craig J. Thompson, Aric Rindfleisch, Zeynep Arsel, 2006
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PDF) Emotional branding and the strategic value of the doppelgänger brand image | Craig Thompson - Academia.edu
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PDF) How Doppelgänger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic
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PDF) Emotional branding and the strategic value of the doppelgänger brand image | Craig Thompson - Academia.edu
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